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Building great customer experiences

Shaw , C. & Ivens , J.

9781403939494 - Building great customer experiences
Secondhand

Article description

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

Specifications

Author Shaw , C. & Ivens , J.
ISBN/EAN 9781403939494
Can't be ordered

Article description

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

Specifications

Author Shaw , C. & Ivens , J.
ISBN/EAN 9781403939494