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Persuasive advertising

Armstrong, s.

9781403913432 - Persuasive advertising
Secondhand

Article description

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Specifications

Author Armstrong, s.
ISBN/EAN 9781403913432
Can't be ordered

Article description

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Specifications

Author Armstrong, s.
ISBN/EAN 9781403913432