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Persuasive Advertising: Evidence-based Principles

Armstrong, J. Scott

9781349511891 - Persuasive Advertising: Evidence-based Principles
Secondhand

Article description

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Specifications

Author Armstrong, J. Scott
ISBN/EAN 9781349511891
Can't be ordered

Article description

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Specifications

Author Armstrong, J. Scott
ISBN/EAN 9781349511891