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Consumer Behavior

Hoyer, MacInnis, Pieters  |  ebook

9781337514804 - Consumer Behavior
Secondhand

Article description

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today as global business environment. With this new edition, readers examine the latest research and business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. Readers review controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables today as learners to master the skills they need.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Specifications

Author Hoyer, MacInnis, Pieters
ISBN/EAN 9781337514804
Type ebook i
License duration Read ebook online: 730 days
Read ebook offline: perpetual
Can't be ordered

Article description

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today as global business environment. With this new edition, readers examine the latest research and business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. Readers review controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables today as learners to master the skills they need.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Specifications

Author Hoyer, MacInnis, Pieters
ISBN/EAN 9781337514804
Type ebook i
License duration Read ebook online: 730 days
Read ebook offline: perpetual