• Free shipping
  • More than one million students ordered here

Marketing: An Introduction, Global Edition

Kotler, Philip Armstrong, Gary

9781292433103 - Marketing: An Introduction, Global Edition
Secondhand

Artikelomschrijving

Marketing: An Introduction shows students how creating and capturing customer value driveseffective marketing strategies.

The 15th Edition reflectsthe major trends and shifting forces that impact marketing in this digital ageof customer value, engagement and relationships. This in turn leaves studentswith a richer understanding of basic marketing concepts, strategies andpractices. Through updated chapter-opening vignettes, Marketing at Workhighlights, company cases and end-of-chapter exercises, students get amplepractice applying marketing concepts to real-world company scenarios.

Specifications

Auteur Kotler, Philip Armstrong, Gary
ISBN/EAN 9781292433103
Can't be ordered

Artikelomschrijving

Marketing: An Introduction shows students how creating and capturing customer value driveseffective marketing strategies.

The 15th Edition reflectsthe major trends and shifting forces that impact marketing in this digital ageof customer value, engagement and relationships. This in turn leaves studentswith a richer understanding of basic marketing concepts, strategies andpractices. Through updated chapter-opening vignettes, Marketing at Workhighlights, company cases and end-of-chapter exercises, students get amplepractice applying marketing concepts to real-world company scenarios.

Specifications

Auteur Kotler, Philip Armstrong, Gary
ISBN/EAN 9781292433103