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Marketing for Hospitality and Tourism, Global Edition

Kotler, Philip Bowen, John Makens, James Baloglu, Seyhmus

9781292363516 - Marketing for Hospitality and Tourism, Global Edition
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Article description

Marketing for Hospitality and Tourism is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Specifications

Author Kotler, Philip Bowen, John Makens, James Baloglu, Seyhmus
ISBN/EAN 9781292363516
Can't be ordered

Article description

Marketing for Hospitality and Tourism is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Specifications

Author Kotler, Philip Bowen, John Makens, James Baloglu, Seyhmus
ISBN/EAN 9781292363516