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Essential guide to marketing planning

ebook

9781292186382 - Essential guide to marketing planning
Secondhand

Article description


Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.

Specifications

ISBN/EAN 9781292186382
Type ebook i
License duration Read ebook online: 730 days
Read ebook offline: perpetual
Can't be ordered

Article description


Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.

Specifications

ISBN/EAN 9781292186382
Type ebook i
License duration Read ebook online: 730 days
Read ebook offline: perpetual