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Marketing Communications: A European Perspective

Pelsmacker, Patrick de Geuens, Maggie Bergh, Joeri Van den  |  ebook

9781292135793 - Marketing Communications: A European Perspective
Secondhand

Article description

Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline. 

Specifications

Author Pelsmacker, Patrick de Geuens, Maggie Bergh, Joeri Van den
ISBN/EAN 9781292135793
Edition 6
Type ebook i
License duration Read ebook online: 730 days
Read ebook offline: perpetual
Can't be ordered

Article description

Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline. 

Specifications

Author Pelsmacker, Patrick de Geuens, Maggie Bergh, Joeri Van den
ISBN/EAN 9781292135793
Edition 6
Type ebook i
License duration Read ebook online: 730 days
Read ebook offline: perpetual