Marketing Communications: A European Perspective
Article description
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
Specifications
| Author | Pelsmacker, Patrick de Geuens, Maggie Bergh, Joeri Van den |
| ISBN/EAN | 9781292135793 |
| Edition | 6 |
| Type | ebook |
| License duration |
Read ebook online: 730 days
Read ebook offline: perpetual |
Article description
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
Specifications
| Author | Pelsmacker, Patrick de Geuens, Maggie Bergh, Joeri Van den |
| ISBN/EAN | 9781292135793 |
| Edition | 6 |
| Type | ebook |
| License duration |
Read ebook online: 730 days
Read ebook offline: perpetual |