Sustainable Marketing: PNIE
Artikelomschrijving
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
Specifications
| Auteur | Schouten, John Martin, Diane |
| ISBN/EAN | 9781292040899 |
Artikelomschrijving
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
Specifications
| Auteur | Schouten, John Martin, Diane |
| ISBN/EAN | 9781292040899 |