Marketing of High-Technology Products and Innovations: PNIE
Article description
For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Specifications
| Author | Mohr, Jakki Sengupta, Sanjit Slater, Stanley |
| ISBN/EAN | 9781292040332 |
Article description
For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Specifications
| Author | Mohr, Jakki Sengupta, Sanjit Slater, Stanley |
| ISBN/EAN | 9781292040332 |