• Free shipping
  • More than one million students ordered here

Marketing of High-Technology Products and Innovations: PNIE

Mohr, Jakki Sengupta, Sanjit Slater, Stanley

9781292040332 - Marketing of High-Technology Products and Innovations: PNIE
Secondhand

Article description

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

Specifications

Author Mohr, Jakki Sengupta, Sanjit Slater, Stanley
ISBN/EAN 9781292040332
Can't be ordered

Article description

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

Specifications

Author Mohr, Jakki Sengupta, Sanjit Slater, Stanley
ISBN/EAN 9781292040332