Strategic Marketing: Pearson New International Edition
Article description
For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
Specifications
| ISBN/EAN | 9781292033846 |
| Type | ebook |
| License duration |
Read ebook online: 730 days
Read ebook offline: perpetual |
Article description
For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
Specifications
| ISBN/EAN | 9781292033846 |
| Type | ebook |
| License duration |
Read ebook online: 730 days
Read ebook offline: perpetual |