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Strategic Marketing: Pearson New International Edition

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9781292033846 - Strategic Marketing: Pearson New International Edition
Secondhand

Article description

For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

Specifications

ISBN/EAN 9781292033846
Type ebook i
License duration Read ebook online: 730 days
Read ebook offline: perpetual
Can't be ordered

Article description

For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

Specifications

ISBN/EAN 9781292033846
Type ebook i
License duration Read ebook online: 730 days
Read ebook offline: perpetual