Strategic Management Of Technological Innovation
Article description
Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Specifications
| Author | Schilling, Melissa A. |
| ISBN/EAN | 9781259539060 |
Article description
Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Specifications
| Author | Schilling, Melissa A. |
| ISBN/EAN | 9781259539060 |