Marketing Strategy
Artikelomschrijving
A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today's competitive markets.
Specifications
| ISBN/EAN | 9781137526243 |
| Druk | 1 |
| Verschijningsvorm | eBook |
| Licentieduur |
eBook online lezen: 365 days
eBook offline lezen (downloaden): Oneindig |
Artikelomschrijving
A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today's competitive markets.
Specifications
| ISBN/EAN | 9781137526243 |
| Druk | 1 |
| Verschijningsvorm | eBook |
| Licentieduur |
eBook online lezen: 365 days
eBook offline lezen (downloaden): Oneindig |