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Marketing Strategy

eBook

9781137526243 - Marketing Strategy
Secondhand

Artikelomschrijving

A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today's competitive markets.

Specifications

ISBN/EAN 9781137526243
Druk 1
Verschijningsvorm eBook i
Licentieduur eBook online lezen: 365 days
eBook offline lezen (downloaden): Oneindig
Can't be ordered

Artikelomschrijving

A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today's competitive markets.

Specifications

ISBN/EAN 9781137526243
Druk 1
Verschijningsvorm eBook i
Licentieduur eBook online lezen: 365 days
eBook offline lezen (downloaden): Oneindig