Real Luxury: How Luxury Brands Can Create Value for the Long Term
Article description
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
Specifications
| Author | Nair, Rachna Joshi Pinkhasov, Misha |
| ISBN/EAN | 9781137395566 |
Article description
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
Specifications
| Author | Nair, Rachna Joshi Pinkhasov, Misha |
| ISBN/EAN | 9781137395566 |