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From Chinese brand culture to global brands

Zhiyan, Wu

9781137276346 - From Chinese brand culture to global brands
Secondhand

Artikelomschrijving

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

Specifications

Auteur Zhiyan, Wu
ISBN/EAN 9781137276346
Can't be ordered

Artikelomschrijving

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

Specifications

Auteur Zhiyan, Wu
ISBN/EAN 9781137276346