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Persuading People

Cockcroft, Robert

9781137003676 - Persuading People
Secondhand

Article description

From the ancient rhetoric of Aristotle to political speeches today, this new edition of Persuading People investigates and illuminates the art of persuasion. Starting with basic theory, the authors go on to analyse the rhetorical composition of different kinds of texts, from poetry to politics and drama to advertising. This comprehensively updated third edition * includes brand new sections on non-western rhetorics, contemporary rhetoric and rhetorical delivery * adds material on schema and other forms of cognitive rhetoric * provides new examples, as well as more practice exercises With its friendly tone, Persuading People is an invaluable introduction to the field for students of English Literature, Language and Linguistics, Drama, Communications and Media Studies.

Specifications

Author Cockcroft, Robert
ISBN/EAN 9781137003676
Can't be ordered

Article description

From the ancient rhetoric of Aristotle to political speeches today, this new edition of Persuading People investigates and illuminates the art of persuasion. Starting with basic theory, the authors go on to analyse the rhetorical composition of different kinds of texts, from poetry to politics and drama to advertising. This comprehensively updated third edition * includes brand new sections on non-western rhetorics, contemporary rhetoric and rhetorical delivery * adds material on schema and other forms of cognitive rhetoric * provides new examples, as well as more practice exercises With its friendly tone, Persuading People is an invaluable introduction to the field for students of English Literature, Language and Linguistics, Drama, Communications and Media Studies.

Specifications

Author Cockcroft, Robert
ISBN/EAN 9781137003676