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Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Donald (Middle Tennessee State University) Parente,

9781133434801 - Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Secondhand

Article description

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.

Specifications

Author Donald (Middle Tennessee State University) Parente,
ISBN/EAN 9781133434801
Can't be ordered

Article description

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.

Specifications

Author Donald (Middle Tennessee State University) Parente,
ISBN/EAN 9781133434801