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Evil by Design: Interaction Design to Lead Us into Temptation

Nodder, Chris,

9781118422144 - Evil by Design: Interaction Design to Lead Us into Temptation
Secondhand

Article description

How to make customers feel good about doing what you wantLearn how companies make us feel good about doing what theywant. Approaching persuasive design from the dark side, this bookmelds psychology, marketing, and design concepts to show whywere susceptible to certain persuasive techniques. Packedwith examples from every nook and cranny of the web, it provideseasily digestible and applicable patterns for putting these designtechniques to work.

Specifications

Author Nodder, Chris,
ISBN/EAN 9781118422144
Can't be ordered

Article description

How to make customers feel good about doing what you wantLearn how companies make us feel good about doing what theywant. Approaching persuasive design from the dark side, this bookmelds psychology, marketing, and design concepts to show whywere susceptible to certain persuasive techniques. Packedwith examples from every nook and cranny of the web, it provideseasily digestible and applicable patterns for putting these designtechniques to work.

Specifications

Author Nodder, Chris,
ISBN/EAN 9781118422144