Engage: the complete guide for brands and businesses to build, cultivate, and measure success in the new web
Article description
The ultimate guide to branding and building your business in theera of the Social Web revised and updated with a Foreword byAshton Kutcher Engage! thoroughly examines the social media landscape and howto effectively use social media to succeed in business onenetwork and one tool at a time. It leads you through the detailedand specific steps required for conceptualizing, implementing,managing, and measuring a social media program. The result is theability to increase visibility, build communities of loyal brandenthusiasts, and increase profits. Covering everything you need to know about social mediamarketing and the rise of the new social consumer, Engage! showsyou how to create effective strategies based on proven examples andearn buy-in from your marketing teams. Even better, youll learnhow to measure success and ROI.
Specifications
| Author | Solis, b. |
| ISBN/EAN | 9781118003763 |
Article description
The ultimate guide to branding and building your business in theera of the Social Web revised and updated with a Foreword byAshton Kutcher Engage! thoroughly examines the social media landscape and howto effectively use social media to succeed in business onenetwork and one tool at a time. It leads you through the detailedand specific steps required for conceptualizing, implementing,managing, and measuring a social media program. The result is theability to increase visibility, build communities of loyal brandenthusiasts, and increase profits. Covering everything you need to know about social mediamarketing and the rise of the new social consumer, Engage! showsyou how to create effective strategies based on proven examples andearn buy-in from your marketing teams. Even better, youll learnhow to measure success and ROI.
Specifications
| Author | Solis, b. |
| ISBN/EAN | 9781118003763 |