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Understanding Emerging Markets

Pelle, Stefano

9780761935575 - Understanding Emerging Markets
Secondhand

Article description

This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to understand market opportunities and issues relevant to doing business in such emerging economies. The book defines an emerging market, analyses the operative environment of emerging countries and points out some common difficulties and mistakes. The author describes key elements of a successful and profitable business model in these countries and in doing so, focuses on some important issues: -- Cultural Gaps and extensive dependence on expatriates -- The main characteristics of the workforce -- External factors influencing business -- Red tape and corruption -- Corporate social responsibility -- Sustainability of economic development

Specifications

Author Pelle, Stefano
ISBN/EAN 9780761935575
Can't be ordered

Article description

This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to understand market opportunities and issues relevant to doing business in such emerging economies. The book defines an emerging market, analyses the operative environment of emerging countries and points out some common difficulties and mistakes. The author describes key elements of a successful and profitable business model in these countries and in doing so, focuses on some important issues: -- Cultural Gaps and extensive dependence on expatriates -- The main characteristics of the workforce -- External factors influencing business -- Red tape and corruption -- Corporate social responsibility -- Sustainability of economic development

Specifications

Author Pelle, Stefano
ISBN/EAN 9780761935575