• Free shipping
  • More than one million students ordered here

The Complete Marketer: 60 Essential Concepts for Marketing Excellence

MacDonald, Malcolm,

9780749466763 - The Complete Marketer: 60 Essential Concepts for Marketing Excellence
Secondhand

Article description

The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. Designed as the ultimate 'dive-in' resource, the book applies the authors' marketing know-how to every aspect of the marketing mix, making it an invaluable resource for general managers, non-qualified marketers, and students taking a module in marketing as part of a broader degree course.

Specifications

Author MacDonald, Malcolm,
ISBN/EAN 9780749466763
Can't be ordered

Article description

The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. Designed as the ultimate 'dive-in' resource, the book applies the authors' marketing know-how to every aspect of the marketing mix, making it an invaluable resource for general managers, non-qualified marketers, and students taking a module in marketing as part of a broader degree course.

Specifications

Author MacDonald, Malcolm,
ISBN/EAN 9780749466763