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Writing Skills for Public Relations

Foster, John

9780749465438 - Writing Skills for Public Relations
Secondhand

Article description

Public relations practitioners at all levels need to be able to communicate successfully in writing - not only to avoid misunderstandings but to attract and keep the attention of their readers, whatever their message might be. Writing Skills for Public Relations is a wide-ranging guide to style and techniques for all written communication. From the dos and donts of English grammar, to jargon and cliches, to the important legal considerations, John Foster advises on how to write clear, appropriate and engaging copy and tailor your approach to different mediums and audiences. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this new fifth edition includes valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.

Specifications

Author Foster, John
ISBN/EAN 9780749465438
Can't be ordered

Article description

Public relations practitioners at all levels need to be able to communicate successfully in writing - not only to avoid misunderstandings but to attract and keep the attention of their readers, whatever their message might be. Writing Skills for Public Relations is a wide-ranging guide to style and techniques for all written communication. From the dos and donts of English grammar, to jargon and cliches, to the important legal considerations, John Foster advises on how to write clear, appropriate and engaging copy and tailor your approach to different mediums and audiences. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this new fifth edition includes valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.

Specifications

Author Foster, John
ISBN/EAN 9780749465438