Marc benioff behind the cloud
Article description
Foreword (Michael Dell, Chairman and CEO of Dell).
Introduction.
Part 1 The Start Up Playbook: How to Turn a Simple Idea into a High Growth Company.
Play *1: Allow Yourself Time to Recharge.
Play *2: Have a Big Dream.
Play *3: Believe in Yourself.
Play *4: Trust a Select Few with Your Idea and Listen to Their Advice.
Play *5: Pursue Top Talent as If Your Success Depended on It.
Play *6: Sell Your Idea to Skeptics and Respond Calmly to Critics.
Play *7: Define Your Values and Culture Up Front.
Play *8: Work Only on What Is Important.
Play *9: Listen to Your Prospective Customers.
Play *10: Defy Convention.
Play *11: Have and Listen to a Trusted Mentor.
Play *12: Hire the Best Players You Know.
Play *13: Be Willing to Take a Risk No Hedging.
Play *14: Think Bigger.
Part 2 The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture.
Play *15: Position Yourself.
Play *16: Party with a Purpose.
Play *17: Create a Persona.
Play *18: Differentiate, Differentiate, Differentiate.
Play *19: Make Every Employee a Key Player on the Marketing Team, and Ensure Everyone Is On Message.
Play *20: Always, Always Go After Goliath.
Play *21: Tactics Dictate Strategy.
Play *22: Engage the Market Leader.
Play *23: Reporters Are Writers; Tell Them a Story.
Play *24: Cultivate Relationships with Select Journalists.
Play *25 Make Your Own Metaphors.
Play *26: No Sacred Cows.
Part 3 The Events Playbook: How to Use Events to Build Buzz and Drive Business.
Play *27: Feed the Word of Mouth Phenomenon.
Play *28: Build Street Teams and Leverage Testimony.
Play *29: Sell to the End User.
Play *30: The Event Is the Message.
Play *31: Reduce Costs and Increase Impact.
Play *32: Always Stay in the Forefront.
Play *33: The Truth About Competition (It Is Good for Everyone).
Specifications
| Author | Benioff, Marc |
| ISBN/EAN | 9780470521168 |
Article description
Foreword (Michael Dell, Chairman and CEO of Dell).
Introduction.
Part 1 The Start Up Playbook: How to Turn a Simple Idea into a High Growth Company.
Play *1: Allow Yourself Time to Recharge.
Play *2: Have a Big Dream.
Play *3: Believe in Yourself.
Play *4: Trust a Select Few with Your Idea and Listen to Their Advice.
Play *5: Pursue Top Talent as If Your Success Depended on It.
Play *6: Sell Your Idea to Skeptics and Respond Calmly to Critics.
Play *7: Define Your Values and Culture Up Front.
Play *8: Work Only on What Is Important.
Play *9: Listen to Your Prospective Customers.
Play *10: Defy Convention.
Play *11: Have and Listen to a Trusted Mentor.
Play *12: Hire the Best Players You Know.
Play *13: Be Willing to Take a Risk No Hedging.
Play *14: Think Bigger.
Part 2 The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture.
Play *15: Position Yourself.
Play *16: Party with a Purpose.
Play *17: Create a Persona.
Play *18: Differentiate, Differentiate, Differentiate.
Play *19: Make Every Employee a Key Player on the Marketing Team, and Ensure Everyone Is On Message.
Play *20: Always, Always Go After Goliath.
Play *21: Tactics Dictate Strategy.
Play *22: Engage the Market Leader.
Play *23: Reporters Are Writers; Tell Them a Story.
Play *24: Cultivate Relationships with Select Journalists.
Play *25 Make Your Own Metaphors.
Play *26: No Sacred Cows.
Part 3 The Events Playbook: How to Use Events to Build Buzz and Drive Business.
Play *27: Feed the Word of Mouth Phenomenon.
Play *28: Build Street Teams and Leverage Testimony.
Play *29: Sell to the End User.
Play *30: The Event Is the Message.
Play *31: Reduce Costs and Increase Impact.
Play *32: Always Stay in the Forefront.
Play *33: The Truth About Competition (It Is Good for Everyone).
Specifications
| Author | Benioff, Marc |
| ISBN/EAN | 9780470521168 |