Political Marketing: Principles and Applications
Article description
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future.
Specifications
| Author | Lees-Marshment, Jennifer |
| ISBN/EAN | 9780415632072 |
Article description
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future.
Specifications
| Author | Lees-Marshment, Jennifer |
| ISBN/EAN | 9780415632072 |