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Political Marketing: Principles and Applications

Lees-Marshment, Jennifer

9780415632072 - Political Marketing: Principles and Applications
Secondhand

Article description

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future.

Specifications

Author Lees-Marshment, Jennifer
ISBN/EAN 9780415632072
Can't be ordered

Article description

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future.

Specifications

Author Lees-Marshment, Jennifer
ISBN/EAN 9780415632072