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Advertsing: Concept and Copy

Felton  |  ebook

9780393733761 - Advertsing: Concept and Copy
Secondhand

Article description

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.

Specifications

Author Felton
ISBN/EAN 9780393733761
Type ebook i
License duration Read ebook online: 365 days
Read ebook offline: perpetual
Can't be ordered

Article description

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.

Specifications

Author Felton
ISBN/EAN 9780393733761
Type ebook i
License duration Read ebook online: 365 days
Read ebook offline: perpetual