Marketing Strategy
Artikelomschrijving
PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
Specifications
| Auteur | Ferrell, O. C. |
| ISBN/EAN | 9780357039236 |
Artikelomschrijving
PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
Specifications
| Auteur | Ferrell, O. C. |
| ISBN/EAN | 9780357039236 |