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Design Method, The: A Philosophy and Process for Functional Visual Communication

Karjaluoto, Eric,

9780321928849 - Design Method, The: A Philosophy and Process for Functional Visual Communication
Secondhand

Article description

Feeling uninspired? That shouldnt keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, youll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems. In this book, you will learn:- Ways to conduct research and gain insight into your clients situations- A process for establishing strategies and plans for your projects- How to develop a cohesive concept and visual direction for each client/job- An iterative approach to prototype, test, refine, and produce effective design- Techniques for presenting and documenting creative work- Tips for making your design studio operate efficiently and consistently

Specifications

Author Karjaluoto, Eric,
ISBN/EAN 9780321928849
Can't be ordered

Article description

Feeling uninspired? That shouldnt keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, youll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems. In this book, you will learn:- Ways to conduct research and gain insight into your clients situations- A process for establishing strategies and plans for your projects- How to develop a cohesive concept and visual direction for each client/job- An iterative approach to prototype, test, refine, and produce effective design- Techniques for presenting and documenting creative work- Tips for making your design studio operate efficiently and consistently

Specifications

Author Karjaluoto, Eric,
ISBN/EAN 9780321928849