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Innovation games: creating breakthrough products through collaborative play

Hohmann, L.

9780321437297 - Innovation games: creating breakthrough products through collaborative play
2e hands

Artikelomschrijving

Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often cant explain what they want. Now, theres a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers true, hidden needs and desires. Youll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.

Specificaties

Auteur Hohmann, L.
ISBN/EAN 9780321437297
Niet meer bestelbaar

Artikelomschrijving

Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often cant explain what they want. Now, theres a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers true, hidden needs and desires. Youll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.

Specificaties

Auteur Hohmann, L.
ISBN/EAN 9780321437297