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Consumer Behaviour, Global Edition:Global Edition

Schiffman, Leon Kanuk, Leslie

9780273787136 - Consumer Behaviour, Global Edition:Global Edition
Secondhand

Article description

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.

Specifications

Author Schiffman, Leon Kanuk, Leslie
ISBN/EAN 9780273787136
Edition 11
Can't be ordered

Article description

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.

Specifications

Author Schiffman, Leon Kanuk, Leslie
ISBN/EAN 9780273787136
Edition 11