Essential Guide to Marketing Planning
Article description
Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan.
Specifications
| ISBN/EAN | 9780273773672 |
| Type | ebook |
| License duration |
Read ebook online: 730 days
Read ebook offline: perpetual |
Article description
Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan.
Specifications
| ISBN/EAN | 9780273773672 |
| Type | ebook |
| License duration |
Read ebook online: 730 days
Read ebook offline: perpetual |