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Essential Guide to Marketing Planning

ebook

9780273773672 - Essential Guide to Marketing Planning
Secondhand

Article description

Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan.

Specifications

ISBN/EAN 9780273773672
Type ebook i
License duration Read ebook online: 730 days
Read ebook offline: perpetual
Can't be ordered

Article description

Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan.

Specifications

ISBN/EAN 9780273773672
Type ebook i
License duration Read ebook online: 730 days
Read ebook offline: perpetual