• Free shipping
  • More than one million students ordered here

Global Marketing Management

Keegan, Warren J.,

9780273768685 - Global Marketing Management
Secondhand

Article description

A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

Specifications

Author Keegan, Warren J.,
ISBN/EAN 9780273768685
Can't be ordered

Article description

A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

Specifications

Author Keegan, Warren J.,
ISBN/EAN 9780273768685