Global Marketing Management
Article description
A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
Specifications
| Author | Keegan, Warren J., |
| ISBN/EAN | 9780273768685 |
Article description
A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
Specifications
| Author | Keegan, Warren J., |
| ISBN/EAN | 9780273768685 |