Marketing Across Cultures
Article description
In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance.
Specifications
| ISBN/EAN | 9780273757764 |
| Type | ebook |
| License duration |
Read ebook online: 730 days
Read ebook offline: perpetual |
Article description
In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance.
Specifications
| ISBN/EAN | 9780273757764 |
| Type | ebook |
| License duration |
Read ebook online: 730 days
Read ebook offline: perpetual |