Branding with Brains
Article description
What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google
Specifications
| ISBN/EAN | 9780273746843 |
| Type | ebook |
| License duration |
Read ebook online: 730 days
Read ebook offline: perpetual |
Article description
What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google
Specifications
| ISBN/EAN | 9780273746843 |
| Type | ebook |
| License duration |
Read ebook online: 730 days
Read ebook offline: perpetual |