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Branding with Brains

ebook

9780273746843 - Branding with Brains
Secondhand

Article description

What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google

Specifications

ISBN/EAN 9780273746843
Type ebook i
License duration Read ebook online: 730 days
Read ebook offline: perpetual
Can't be ordered

Article description

What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google

Specifications

ISBN/EAN 9780273746843
Type ebook i
License duration Read ebook online: 730 days
Read ebook offline: perpetual