Design in business strategic innovation through design
Article description
This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyones concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.
Specifications
| Author | Bruce, M. Bessant, J.R. Nicholas, O. |
| ISBN/EAN | 9780273643746 |
Article description
This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyones concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.
Specifications
| Author | Bruce, M. Bessant, J.R. Nicholas, O. |
| ISBN/EAN | 9780273643746 |