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International place branding yearbook 2011

Go, F. Govers, R.

9780230279537 - International place branding yearbook 2011
Secondhand

Article description

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

Specifications

Author Go, F. Govers, R.
ISBN/EAN 9780230279537
Can't be ordered

Article description

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

Specifications

Author Go, F. Govers, R.
ISBN/EAN 9780230279537