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City branding

Dinnie, k.

9780230241855 - City branding
Secondhand

Article description

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Specifications

Author Dinnie, k.
ISBN/EAN 9780230241855
Can't be ordered

Article description

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Specifications

Author Dinnie, k.
ISBN/EAN 9780230241855