City branding
Article description
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Specifications
| Author | Dinnie, k. |
| ISBN/EAN | 9780230241855 |
Article description
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Specifications
| Author | Dinnie, k. |
| ISBN/EAN | 9780230241855 |