Identifying hidden needs
Article description
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
Specifications
| Author | Goffin, Keith |
| ISBN/EAN | 9780230219762 |
Article description
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
Specifications
| Author | Goffin, Keith |
| ISBN/EAN | 9780230219762 |