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Identifying hidden needs

Goffin, Keith

9780230219762 - Identifying hidden needs
Secondhand

Article description

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

Specifications

Author Goffin, Keith
ISBN/EAN 9780230219762
Can't be ordered

Article description

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

Specifications

Author Goffin, Keith
ISBN/EAN 9780230219762