• Free shipping
  • More than one million students ordered here

Beyond hofstede: culture frameworks for global marketing and management

Nakata, c.

9780230202399 - Beyond hofstede: culture frameworks for global marketing and management
Secondhand

Article description

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Specifications

Author Nakata, c.
ISBN/EAN 9780230202399
Can't be ordered

Article description

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Specifications

Author Nakata, c.
ISBN/EAN 9780230202399