Consumer Behavior: Building Market Strategy
Artikelomschrijving
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Specifications
| Auteur | Hawkins, Delbert I, |
| ISBN/EAN | 9780077170837 |
| Verschijningsvorm | eBook |
| Licentieduur |
eBook online lezen: 365 days
eBook offline lezen (downloaden): Oneindig |
Artikelomschrijving
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Specifications
| Auteur | Hawkins, Delbert I, |
| ISBN/EAN | 9780077170837 |
| Verschijningsvorm | eBook |
| Licentieduur |
eBook online lezen: 365 days
eBook offline lezen (downloaden): Oneindig |