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Consumer Behavior: Building Market Strategy

Hawkins, Delbert I,  |  eBook

9780077170837 - Consumer Behavior: Building Market Strategy
Secondhand

Artikelomschrijving

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Specifications

Auteur Hawkins, Delbert I,
ISBN/EAN 9780077170837
Verschijningsvorm eBook i
Licentieduur eBook online lezen: 365 days
eBook offline lezen (downloaden): Oneindig
Can't be ordered

Artikelomschrijving

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Specifications

Auteur Hawkins, Delbert I,
ISBN/EAN 9780077170837
Verschijningsvorm eBook i
Licentieduur eBook online lezen: 365 days
eBook offline lezen (downloaden): Oneindig