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Services Marketing: Integrating Customer Focus Across the Firm

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9780077169329 - Services Marketing: Integrating Customer Focus Across the Firm
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Article description

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus Across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, outlining the core concepts and theories in services marketing today.

Specifications

ISBN/EAN 9780077169329
Edition 3
Type ebook i
License duration Read ebook online: 365 days
Read ebook offline: perpetual
Can't be ordered

Article description

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus Across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, outlining the core concepts and theories in services marketing today.

Specifications

ISBN/EAN 9780077169329
Edition 3
Type ebook i
License duration Read ebook online: 365 days
Read ebook offline: perpetual