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Crafting and executing strategy: the quest for competitive advantage: concepts and cases

Alex Janes  |  ebook

9780077152673 - Crafting and executing strategy: the quest for competitive advantage: concepts and cases
Secondhand

Article description

Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.

Specifications

Author Alex Janes
ISBN/EAN 9780077152673
Type ebook i
License duration Read ebook online: 365 days
Read ebook offline: perpetual
Can't be ordered

Article description

Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.

Specifications

Author Alex Janes
ISBN/EAN 9780077152673
Type ebook i
License duration Read ebook online: 365 days
Read ebook offline: perpetual